Articles for ‘Marketing/Creating an Identity’

Branding a New Business

When advisors start their own businesses, they often underestimate the importance of building an exceptional marketing strategy. Whether it be a wirehouse advisor going independent, an IAR transitioning to an RIA, or som[...]


How to Select an Investment Proposal Generation System

Helping you win as many accounts as possible is the primary purpose of an investment proposal. The system you use to create investment proposals has a broader mandate. In addition to helping you close a high percentage [...]


Charitable Giving

When advisors are looking to build an affluent practice, often they join the local country club and golf course in order to build new relationships. Another route to consider is charitable giving — of both finances and[...]


Search Before You Brand What is the Purpose Behind Having Either a Trademark or a Service Mark?

A trademark is an identifier as to a source or origin of goods or products, while a service mark indentifies and distinguishes the services between individuals or companies. Some of the most recognizable trademarks in[...]


Niche-ing for Success

Transitioning your practice from fee and commission to fee-only, or from a wirehouse to an independent firm, is a major career move. One that is stressful but, finally, exhilarating. You may be going from practitioner to[...]


Developing Your Special “Niche”

Every company and individual is aware, often painfully, of how crowded and competitive their field of business has become. It's not enough to be just the first nor even the best: no single company can own a good idea for[...]


Too Busy Running Your Business to Grow?

We all understand that one of the biggest challenges an advisor or broker is confronted with in these uncertain times is time management. Transitions spoke with Marketing Director Karen Hays and Director of Outsourcing R[...]


A Conversation With … Lead Generation Consulting

Can you imagine a firm that owns and operates 5,000 websites? Now imagine that the firm generates consumer leads from those sites and offers to connect advisors with consumers in real-time at a subscription price that wi[...]


The “How To” Book for Financial Marketing

Marketing financial products and services has always presented marketers with special challenges. In recent years, however, a number of events have made the job increasingly harder. The growth and diversification of the [...]


Today’s Opportunity to Build a Winning Culture

When you look at the current price levels in the financial markets, you can choose to see chaos…or tremendous opportunity. In our conversations with investment leaders around the country, we are struck by how many of t[...]



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